Jessica Simpson and Hilary Duff may have infiltrated closets, shoe trees and bathrooms with their names emblazoned on apparel or perfume, but there's one place celebrities are not having much of an effect — the closets of pre-teen girls, according to a survey to be released on Monday.


Despite media saturation of bold-faced names, girls how were 9 and 14 scrutinize clothing catalogs or school peers for dressing cues, rather than MTV or entertainment shows, according to a Tween Brands Inc. July survey of 400 girls.

A year ago, when I was 13, I didn't look at celebrities,

said Kelly Collazos,a Hasbrouck Heights, New Jersey, student.

I would look at magazines or catalogs and say, 'I have a shirt like that, I'll put it together that way.


Add to Google